The award for successful brand management
The German Brand Award is presented annually by the renowned German Design Council to companies and projects in various industries that stand out through successful brand management. The award has an impressive international reach and this year, with 1,200 submissions from 14 countries, is no different. The BHS corrugator is one of the 22 projects that received the award for "Excellence in Brand Strategy and Creation". This award recognizes the strongest campaigns, concepts and strategies of individual disciplines.
An independent jury evaluates the entries according to the criteria of autonomy and brand typicity, brand distinctiveness, differentiation from the competition and relevance to the target group. Brand management takes into account aspects such as sustainability, degree of innovation, continuity and future viability. Factors such as the design quality of the brand image, the homogeneity of the brand experience and economic success also play a decisive role in the jury process.