How do you create an outstanding product that is convincing in every aspect?
The answer is simple: by focusing on the people who buy, or even advertise the product, from the very first development step because they consider it indispensable. We at UXMA always put the needs of the user at the center of our work.
Four-phased user experience development process:
PHASE 1: DISCOVERY
What does the user need?
PHASE 2: EXPLORATION
Where are the actual user needs and what solutions are conceivable?
PHASE 3: VALIDATION
Do the solutions work for the user?
PHASE 4: VERIFICATION
What are the future challenges?
No UX without testing
An elementary component of the user-centered phrases mentioned above are tests with carefully selected test subjects who correspond to the target group. No matter whether we are in the very early concept stage or the prototype stage of the project: The earlier and more frequently we carry out user tests, the more likely we are to avoid developing in the wrong direction. So, early and effective testing saves valuable money and time.
In other words, what good is the most innovative product, packed with features and developed with "state-of-the-art" technology, if it doesn't meet the needs of the user? Or if the benefits of the product can't be achieved due to a lack of usability?
Our mantra is therefore: Test early. Test often.
For the professional execution of any kind of user tests, UXMA has a specially established UX Lab, in which all activities from the areas of UX research and testing are bundled. Here we carry out desktop and eye tracking tests as well as tests with mobile devices. With our additional mobile lab, our UX tests can also be carried out independently of location, for example, when testing operating terminals in industrial plants. Under certain circumstances, it may occasionally be necessary to carry out ad hoc UX tests, so-called "rapid user tests" or "guerrilla testing". In this case, the subjects are spontaneously addressed in a public environment, thus considerably shortening the recruitment process.
Tests with Mobile Devices
Live Observation Room
Many of the most effective UX research methods can also be performed remotely. We establish the connection to the test subjects via one of our online conference tools (synchronous data exchange). Alternatively, we generate a public link through which the subjects can participate in the study (asynchronous data exchange).
Our remote portfolio includes these test methods:
- Remote UX test (5 participants)
- Diary study (7 days, 10 participants)
- Individual interviews (10-12 participants)
- Clickstream analysis (10, 30 or 50+ participants)
- Card Sorting (15 participants)
- Online survey (100 participants)
- Analytic Review (100+ participants)
Test early. Test often. Test with UXMA.
Interested in finding out more on this topic?
Contact our UX specialists Christoph Eichhorn and Marleen Vanhauer via userexperience (at) uxma.com.