Green Browsing

Green Browsing

It’s time for the internet to become greener

A relaxing yoga YouTube tutorial to start off the day; being in contact with friends and family – always and everywhere; satis­ fying your curiosity whenever the need strikes; switching off
in the evenings by streaming a film – these are just a fraction of what we use the internet for on a daily basis.

We’ve been connected to the internet 24/7 for a while now and
it doesn’t only affect our mental health in a negative way but
also contributes to something we’re often not aware of: global warming. The huge energy consumption of the internet damages our environment and that is why is important to learn how to design an energy­saving, climate­friendly website.

Es kann so schön sein, nach einem anstrengenden Arbeitstag die Lieblingsserie weiter zu schauen, ein Konzert zu genießen und sich von einem Roman fesseln zu lassen. Es fühlt sich an wie eine kleine Auszeit – ein digitaler oder analoger Mini-Urlaub, auf den man nicht verzichten möchte. Hoch lebe der Eskapismus, wir haben es uns verdient! Schwer ist nur damit aufzuhören, also die Rückkehr in die Realität.

The internet would be the sixth-largest country in terms of energy consumption

The following comparison is often made in order to understand how high the energy consumption of the internet actually is: if the internet was a country, it would be the country with the sixth­highest energy consumption.

Despite the many advantages of the internet, the immense electricity required and the resulting level of CO2 emissions must not be ignored. But what can we do to make the internet greener and more sustainable? What can we do as users, but especially as a company whose daily business revolves around digital products, to design this world to be more sustainable?

Unicorn codes

Conscious browsing

As users, there is a limit to what we can do but we can do something! For example, we can try to spend our time online efficiently and constantly remind ourselves what we are doing and why we are on a particular website, as with every click energy is consumed.

Alternatively, we can use sustainable internet services, such as the search engine Ecosia which uses the income generated from searches to plant trees. There are
also tools and browser add­ons which show what kind of energy is used to power our (favorite) websites and based on that, we might want to find an alternative.


Read the whole article in the new UXMA Trend Report 2022!


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