CLAAS

Smart network with CLAAS connect

A tractor plows a field. Various icons are displayed above it, indicating different functions. The field is divided into squares with white lines.

CLAAS connect links all digital solutions in the CLAAS product landscape and connects farm managers, machines, employees and sales partners. Whether on their smartphone, in the office or directly in the cab - users have access to Farm Management, Machine Management and numerous digital services anytime, anywhere.

  • 50 50 +

    Features combined in one platform

  • 1

    Design for Machine Management and Farm Management

  • 13 13

    Years of customer relationship

  • 50 50 +

    Features combined in one platform

  • 1

    Design for Machine Management and Farm Management

  • 13 13

    Years of customer relationship

A MacBook shows the CLAAS connect desktop application.

One Design, Various Possibilities

CLAAS connect combines the functions of the individual Farm and Machine Management areas. In order to create a seamless design experience for users, UXMA has merged the two different design systems of 365Farmnet and CLAAS into one holistic platform. The result is a harmonious, cross-platform design that perfectly combines user-friendliness and functionality.

Through detailed research and broad consultation with all relevant stakeholders, UXMA identified the key functionalities and features and translated them into a consistent design.

Through detailed research and broad consultation with all relevant stakeholders, UXMA identified the key functionalities and features and translated them into a consistent design.

  • Mac, iPhone and iPad have opened with CLAAS connect.
  • Field from above. Agricultural machines from CLAAS are mowing and plowing. Next to it is a screen from the CLAAS connect app, which tracks the machines in the field.

Innovative Reorganization of Farm Management

The farm management area was extensively revised to integrate innovations and future-oriented solutions into the new platform. UXMA also supported the development teams in implementing the latest features into the system to ensure a consistent user experience. Thus CLAAS connect not only offers innovative tools, but also a design that significantly drives the digital transformation in agriculture.

Tractor with plug on the move in a field at dusk. Next to it is the screen of the CLAAS connect app, which displays the machine specifications. This includes information such as operating hour, fuel, speed and AdBlue level.
A farmer in a tractor has opened CLAAS connect on his smartphone and on the machine display.
CLAAS connect Machine Management is opened on a smartphone and displays the machine

Cross-Platform Flexibility

UXMA developed an integrated interaction and design concept that combines the CLAAS Group's Machine Management, Farm Management and other digital services in one single platform. Care was taken to ensure that all functions can be used in parallel and do not interfere with each other in order to guarantee smooth operation.

In addition, the platform has been optimized for web portal as well as for mobile app use. This cross-platform architecture ensures that users can switch flexibly between devices - whether in the office, on the move or directly in the field. This means that the application remains accessible and reliable at all times, regardless of time and place.

In addition, the platform has been optimized for web portal as well as for mobile app use. This cross-platform architecture ensures that users can switch flexibly between devices - whether in the office, on the move or directly in the field. This means that the application remains accessible and reliable at all times, regardless of time and place.

Illustration of the new, merged design system.

Consistent Design System

In order to enable a cross-application visual language, the design parameters of the CLAAS and 365FarmNet brands were merged into a new design system. It was a requirement to develop a joint design system that does justice to the React and Angular frameworks. In addition, a common uniform color scheme was implemented, which is reflected in a new token structure.

Franziska Tietz Senior UX/UI Designer

  • 50 50 +

    Features combined in one platform

  • 1

    Design for Machine Management and Farm Management

  • 13 13

    Years of customer relationship

Cases

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