Tim Baasch is the new CEO

Tim Baasch has been with UXMA for 14 years. He started as an intern in software development, became a developer, and then a project manager specializing in software architecture. For the past three and a half years, he has served as an authorized signatory and has proven that he is ready for the next step. He has been the managing director since April 1, 2026.

Tim Baasch is the new CEO of UXMA. He leans at a wall and smiles confidently.
Tim Baasch is the new CEO of UXMA.

The UXMA-DNA

At UXMA, we design products at the intersection of hardware and software. This means our UI designers work directly with the software developers. What we design is also feasible. And if a device needs an LED to signal an alarm instead of just a push notification, that’s taken into account from the very beginning. Not software or hardware, but both as a single product. That’s our DNA, and it always will be.

AI as a tool

For UXMA, AI is no longer a topic for the future, it’s part of our daily routine. In software development, AI is an integral part of our workflow. In design, it frees up time so our designers can focus on challenging tasks. And we build AI features into our clients’ products – not because it’s the latest trend, but because it delivers even better results.

Tim Baasch Managing Director

Insights

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