Privacy by Design

Psst … Don’t tell anyone! When Apple confidently advertises the new iPhone with the equation “Privacy = iPhone” and a short time later the new Android 12 beta operating system comes with a privacy dashboard, it’s clear that something is up when it comes to data protection. It seems that tech companies can no longer ignore the growing dissatisfaction of users regarding the (enormous) lack of transparency about how personal data is processed.

What does “Privacy by Design” mean?

Companies that want to survive on the market in the long term must no longer regard data protection as a necessary evil. The principle of “privacy by design” involves collecting only as much personal data during data processing as is absolutely necessary for the respective application. However, the idea behind it is hardly new. As early as 1995, Ann Cavoukian, one of the leading data protection experts, developed a concept according to which data protection could not be achieved by government regulations alone, but should rather be anchored as a fundamental goal in every company.

Apple advertisement. Man with iPhone in front of his face. Above it the headline: "Privacy. This is iPhone.".
© Apple

Why is this trend more relevant than ever?

In 2009, Ann Cavoukian formulated the “7 Principles of Privacy by Design”, a set of rules that is still valid today. She describes the need for a holistic approach: data protection must be proactively integrated into the code and business processes. And, of course, data protection must also be reflected in the design.

How can this be achieved? Four possible approaches:

  • Only collect the data that is truly necessary

  • Inform users about what happens to their data

  • Clear language

  • Opt-in instead of opt-out

Curious? Read more now.

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