“Shy Tech” describes the idea of reducing the omnipresence of high-tech products. At first glance, devices should appear less technical and blend discreetly and unobtrusively into their surroundings. This design approach is reflected in product and interaction design and primarily pursues the philosophy that technology should adapt to people – and not the other way around. It is a counter-movement that has its origins in people’s longing for the natural, the desire for a real-digital resonance experience and the pursuit of a life in the here and now.