To be successful in the long term, it is not enough to make vague predictions about possible trends and superficially deal with the obvious effects. Rather, it is crucial to integrate a system that enables us to deal intensively and continuously with emerging changes and assess their significance for our company as well as our goals and products.
For this reason, we have made it our mission to search for, carefully analyze and evaluate new trends. In our annual Trend Report, our experts report in detail on the latest trends and explain their significance for the future.