Hako

Brand image of a product family

Side view of a Hako cleaning machine against a black background.

In our decades-long partner­ship with Hako, we have jointly created a consistent, contem­porary design language for the extensive product family, which does not stop at topics such as auto­nomous cleaning.

  • 20+

    years of successful cooperation

  • 20+

    machines implemented

  • 1

    design language for all product sizes

  • 20+

    years of successful cooperation

  • 20+

    machines implemented

  • 1

    design language for all product sizes

Collage of sketches of cleaning machines and their controls.
Sketch of a steering wheel of a cleaning machine.
Collage of different sketches of a specific element of a cleaning machine.

Consistent corporate design

Hako is characterized by a broad portfolio ranging from hand-guided and self-propelled indoor and outdoor cleaning machines to autonomous solutions. In order to create a high recognition value for all Hako machines, flexible design principles are required. We have adhered to the principle of “as much as necessary, as little as possible” and thus created the basis for a design that evolves with the times and new technologies.

Collage of two sketches of a cleaning machine.

Target-oriented design process

Within the project, the close coordination between Hako and UXMA was the path to success. In broad ideation phases, solution spaces for future products were efficiently circumscribed and led to a rapid focus. Based on our technological knowledge and industry experience, we were able to integrate aspects of assembly and manufacturing principles into the resulting design concepts in addition to new design elements, thus initiating early implementation.

Collage of three sketches of different cleaning machines from one product family.

Christian Jacobs Senior Industrial Design Engineer and UXMA project manager for this project

  • 20+

    years of successful cooperation

  • 20+

    machines implemented

  • 1

    design language for all product sizes

Cases

Ready to start something big together?