Branding for Mobility Hubs

Mobility hubs bundle different modes of transport such as bikes, buses, trains or car sharing at a central location and thus promote the principle of intermodality. In other words, seamless switching between different forms of mobility within a single journey. They make an important contribution to sustainable and flexible mobility in urban and rural areas. During the course of the project, the focus was on developing a design concept that visually supports this objective and at the same time meets the requirements for functionality and flexibility.

As the equipment of the individual stations can vary, a modular, adaptable design is essential. The branding must integrate harmoniously into the furniture without losing its distinctiveness. It should combine functional clarity with a striking design language that ensures recognition, strengthens the overall image of the mobility stations and fits in with NAH.SH’s brand identity.

The design makes the mobility hubs recognizable as visible connection points within the mobility network. It creates a visual relationship between the different means of transportation and thus supports the understanding of the stations as part of a superordinate system.

The choice of color is based on two aspects: Firstly, turquoise is a color that is closely associated with NAH.SH. Secondly, the color stands out from its surroundings, but remains subtle so that it does not appear overpowering. This targeted color design therefore creates orientation in the space and at the same time strengthens the visual connection to NAH.SH.

Instead of a didactic wayfinding system, an abstract approach is used. The station is not conceived as a sequence of signposts, but as a holistic space that conveys orientation through atmosphere and design. The playful forms invite interpretation and encourage an open discussion with the location.

Coherence and identity are crucial. Without consistent branding, the individual elements of the stations would appear fragmented and would not establish a clear connection to each other. A uniform appearance ensures that all components harmonize with each other and create a strong visual identity. Clear branding makes it possible to represent the NAH.SH brand visibly and unambiguously at each station.

With a strong visual appearance, the design also clearly distinguishes itself from other mobility stations. The integration of the floor areas in particular is unmistakable for mobility hubs in the region.

Accessibility is a central component of the overall concept. The stations are designed in such a way that they are accessible to all users. Tactile guidance systems and clear, highly visible foils on the passenger shelters improve orientation and support people with different needs.

The design of the stations is not only aesthetically pleasing, but also functional and makes them easy to use for everyone. This makes every station an inclusive place that reduces barriers and promotes mobility for everyone.