Agritechnica Recap

A visit to Agritechnica 2025 revealed a clear focus on the technologies of the future: artificial intelligence and precision farming dominated the exhibition halls. Despite the high presence of these technologies, our team members got the impression that the current challenge lies in the seamless integration and communication between AI-generated data, user interfaces, and machines. The technological trends have not yet made their way into the products, and end users will not yet see this year how integration into the application might look.

The UXMA UI/UX designers used the day to get an overview of the user interfaces on display and test them out for themselves. A trend emerged: large providers rely on familiar interfaces with a wealth of information, while smaller companies tend to favor newly designed high-end interfaces. Nevertheless, user guidance with header bars and toolbars appears largely homogeneous. Asian providers in particular stood out with interfaces ranging from terminal-based to more flexible, web-based interfaces.

The industrial design colleagues were also able to gain exciting insights into human-machine interfaces in the industry. However, numerous technical innovations were still in the prototype stage in terms of design. Our team could have spent days testing a large number of prototypes. They thoroughly enjoyed seeing the models they had helped design themselves on site and analyzing the implementations of other suppliers. The role of light was also striking—both on the machines themselves and in the exhibition stand design and marketing presence. The focus and implementation of light sources was used extensively to convey emotions.