Design process with AI

From sketchpad to algorithm – how AI is changing the design process: Artificial intelligence has triggered a revolutionary shift in the modern design world. Above all, this remarkable transformation is also changing the way all designers work. There is enormous potential for possible applications in the design process.

Outline of a person in an unreal landscape of light and code.

Is AI taking over the design process?

With AI-generated images of the Pope in a white down coat spreading rapidly on social media, and the increasing relevance and awareness of ChatGPT, it is clear that AI applications are long past the research stage. This year has seen an increase in announcements from major technology companies regarding the integration of AI-powered systems into their product portfolios, with both interest and the pace of development increasing rapidly. What took Netflix around three and a half years and Instagram still two and a half months to achieve, OpenAI managed to do with its ChatGPT application within five days – a user base of one million people. Some of the AI systems had been in development for years with much less visibility, but since the release of ChatGPT to the general public, a gold-rush atmosphere seems to have broken out and research and development is largely continuing in the hands of the big companies.

Sketch of a modern train traveling quickly towards the viewer.

Impact on the design process

There is an extraordinarily diverse range of possible use cases, and it is currently difficult to predict which implementations will ultimately prevail or be developed. However, it is already foreseeable that AI-supported applications can provide great support in the areas of ideation, variant generation, conception and implementation. Be it image processing, where objects or even styles can be adjusted retrospectively or the image is expanded to include an image area that does not yet exist, through to intelligent upscaling, where image content is enriched with details that were not previously available in the image information. The same is imaginable for vector data, video files, the creation and editing of 3D data or even the design of an interface based on predefined parameters. For the time being, there are no limits to the possible applications.

Curious? Read more now.

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