Ethical AI

Artificial intelligence has long been part of our everyday lives - whether in search engines, translation tools or as a creative assistant in text editors. But as it becomes more widespread, the responsibility also grows: how trustworthy is AI-generated content? What social impact does it have? And what do we need to do to deal with it competently, critically and fairly? The “Ethical AI” trend is focusing on precisely these questions - and with them the need for new digital media skills.

Illustration of a balanced scale showing a digital brain on one side and a heart on the other. The brain stands for artificial intelligence and the heart for ethics. The colour design is in shades of green.

Between stereotypes and opinion leadership

AI is not neutral. Studies show: Its answers often reflect social prejudices - influenced by biased training data and algorithmic patterns. Even opinion-forming can be deliberately steered by AI, even if users are aware of this influence. There is also the danger of homogenization: rare or alternative perspectives are increasingly lost in AI-generated content. This makes it all the more important not to see AI as an omniscient entity, but as a tool that we need to shape, test and improve.

Rules for fair interaction

Ethical AI does not mean rejecting technology - it means using it wisely and responsibly. The EU AI Act adopted in 2024 sets important standards here: the higher the risk of an AI system, the stricter the rules for transparency and safety. Companies and educational institutions are developing accompanying guidelines to ensure the ethical use of AI. Those who use AI are helping to shape it - and share responsibility for its social impact.

Ethical AI is not a technical trend, but a cultural one and therefore a central design task of our time.

This article is a summary. You can find the full article and other trend topics in our UXMA Trend Report 2025.

Mockup cover image UXMA Trend Report 2025

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