Artificial intelligence has long been part of our everyday lives - whether in search engines, translation tools or as a creative assistant in text editors. But as it becomes more widespread, the responsibility also grows: how trustworthy is AI-generated content? What social impact does it have? And what do we need to do to deal with it competently, critically and fairly? The “Ethical AI” trend is focusing on precisely these questions - and with them the need for new digital media skills.