Guidelines

Accessibility is a trend. However, accessibility is also partly an obligation that goes hand in hand with rules and guidelines. The WCAG (Web Content Accessibility Guidelines) form the international standard and, in version 2.2, provide a total of 13 guidelines with 86 success criteria for the design and implementation of web applications. How can designers use the guidelines in creative and innovation processes? How are restrictions and design related?

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Why isn't design free?

Creativity and guidelines seem to be mutually exclusive at first, especially if you define creativity as the absence of rules as absolute freedom. However, we are in the field of design, which is an applied discipline: designers identify problems and find solutions that focus on people and usability. Limiting factors such as cost and time frame are also present from the outset. Design is therefore purpose-driven and by no means free. However, this does not exclude creativity, but rather gives it a deeper sphere of influence.

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Why restrictions in the creative process are commonplace and necessary

Rules and therefore restrictions are not only fundamental to the discipline of design itself - they can also be found in the creative process and are used to generate innovative solutions and change perspectives.

One example is the dreaded blank page among creatives. However, a project starts with at least a briefing, which is followed by research, interviews and further analysis. The sheet is therefore no longer blank as soon as the first line is drawn. And even when the file is opened or the sheet is placed on the table, it is common to use methods with selected restrictions to get the creative process going or speed it up. For example, the Crazy Eight method aims to generate eight ideas in eight minutes, while Six Hat Ideation involves taking on different roles to open up new perspectives.

Curious? Read more now.

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