Innovation & UX-Manage­ment

We support and accompany companies in the systematic integration of customer experience in all development processes in order to enable framework conditions in which business goals and an outstanding user experience in your products have equal priority. In partnership with our clients, we show them strategies for anchoring user-centered thinking and action both in the product portfolio and in the corporate culture.

Together with you, we create the conditions for user-centered product and service development in your company. This includes the development of structures and processes, active sourcing of internal and external talent as well as the continuous optimization and development of structures and processes. Our clear goal: to increase the UX maturity level of your company and to anchor UX in your processes through training and support.

The development of digital products and services is a key focus of our services. With creative power, we show ways into the digital future to enable further growth and market success for our clients. We develop compelling brand and product strategies that enable our clients to successfully master change processes and integrate digital technologies and solutions in all areas. 
The change, that means the transformation itself, is not only of a technological nature, but also always refers to the cultural aspects of the organization, which we want to accompany and support.

One focus of our service portfolio is advising our clients on technology and innovation issues. Regardless of whether you are looking to gradually develop your current product portfolio or make radical innovations in the sense of a process pattern change: We support you in your projects by working with you to identify the scope of possibilities and realize innovation projects. We analyze your initial situation, develop future hypotheses and evaluate options for action on the basis of data in order to lay the foundations for sustainable decisions.

For us, innovation management means ensuring your company’s ability to innovate.
 As part of preliminary projects, we look at your approach, the environment, the target groups, technological and economic conditions and the competition. We use our creative power to flesh out ideas and give them shape. Storyboards, use cases, renderings or videos create an emotional and convincing presentation of possible visions. After a methodical evaluation, we develop the impulse ideas to such an extent that well-founded and clear decisions can be made. In doing so, we create approaches for anchoring innovations in the company in the long term, which can be continued internally or together with us.

Interaction with digital products is largely determined by what and how we can see, hear, speak and remember things. Restrictions can make interaction more difficult and barriers arise. The aim of accessibility is to remove barriers or prevent them from arising in the first place. It ensures that products are accessible and usable for everyone. The Web Content Accessibility Guidelines (WCAG), which are regarded as the international standard for digital accessibility, define exactly what this means. Digital products are currently the focus of particular attention due to the Barrierefreiheitsstärkungsgesetz (BFSG), which comes into force in 2025. We help you to get a general overview of the topic of accessibility and give you a general introduction to digital accessibility for your products. We focus on challenges and opportunities, the WCAG and its impact on design. Based on the WCAG, we take a close look at the accessibility of your product. The scope of the selected criteria varies depending on which of the criteria apply to the product, which restrictions are in focus and which conformity level is being aimed for. We will of course provide you with a clear overview of the findings of our accessibility analysis. We highlight weaknesses and strengths and formulate potential for improvement and recommendations for action. The overview is also used for internal communication and finding solutions.
 If your company already has a design team that needs advice and training, we are the right people for the job. Our designers deal intensively with the topic and can pass on their expertise to your team.